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iPhone 4 vs BlackBerry Torch 9800 PDF Print E-mail
iPhone maker Apple Inc. (NASDAQ.AAPL) could also be the richest technology corporate on the earth but BlackBerry maker Research In Movement (TSE.RIM) could be making more profit by way of selling its up to date cellphone Torch 9800 than Apple is making by selling iPhone four, shows business research company iSuppli.

blackberry torch 9800 vs iphone 4

Despite the fact that Apple’s iPhone 4 (16GB style) and BlackBerry Torch 9800 are retailing for the same price - $199 - it in reality costs RIM much less to make Torch 9800 than it does to Apple to make iPhone 4, in step with iSuppli, which has calculated the Bill of Materials (BOM) for making each device. The calculation does no longer include exertions, delivery, promoting, instrument and patents costs.

Let us evaluate the two:

Cost of creating the iPhone 4

In keeping with iSuppli, which conducted a teardown research to decide the element price of iPhone four, the software prices Apple only $187.51 to make.


A teardown has found out that the iPhone four′s a lot-talked-about retina show or the tremendous-high solution LCD monitor is the single such a lot dear component, costing $28.50 and accounting for 15.2 p.c of the product’s total BOM.

Even though the manufacturer’s identify was now not classified at the display, iSuppli feels the in all probability provider is LG Display or Toshiba Cell Display.

The second so much dear component in the iPhone 4 is the NAND-type flash memory. In the software torn down via iSuppli, a 16GB Samsung-made NAND used to be found. It prices $27 and money owed for 14.4 percent of the total BOM, iSuppli said.

Samsung also made the 3rd and 5th most pricey component to the iPhone four - the 4Gbits of cellular Double Knowledge Fee (DDR) SDRAM, priced at $13.80, and the A4 packages processor (by the usage of Apple’s Intellectual Assets), which, iSuppli estimates, prices Apple $10.75.

Infineon Technologies AG is the supplier of the fourth most dear part - the baseband Built-in Circuit - which costs $11.72.

Prices of other elements vary from $10 (the capacitive touchscreen) to $0.70 (the e-compass)

Cost of constructing the BlackBerry Torch 9800

Consistent with iSuppli, RIM spent most effective $171.05 to make Torch 9800. Here is how they arrived at the determine:

As relating to the iPhone 4, the only such a lot expensive element that went into making the Torch 9800 is the 3.2-inch diagonal TFT LCD and touchscreen display (480x360 pixel solution) which costs $34.eighty five or 20.four % of the instrument's BOM. iSuppli may now not identify the producer however said it may be either Samsung Mobile Show, Toshiba Cell Show or Sharp who RIM has engaged in the past.

The second such a lot pricey component, according to iSuppli is the memory subsystem of the Torch 9800. It prices $34.25 or 20 p.c of the BOM.

In the torn down Torch 9800, iSuppli discovered that Samsung equipped the a 4Gbyte eMMC NAND flash memory software, plus an 8Gbit NAND flash and 4Gbit Cellular Double Information Fee (DDR) SDRAM at the same time as SanDisk Corp. equipped a 4Gbyte removable Micro SD memory card.

The mechanical/electromechanical portions of the Torch 9800, including the published circuit boards and the enclosure plastics and metals, came in 3rd at an predicted cost of $23.35, iSuppli said.

The fourth and fifth such a lot dear components in the Torch 9800 are the packages processor/baseband phase at $15 and the RF transceiver and power amplifier section, at $13.90.

Marvell Era Staff, Infineon Technologies AG and Renesas Electronics Corp. are the manufacturers of the components.

Other parts of the Torch 9800 are priced between $12.40 (the user interface electronics subsection) and $4.ninety (the ability management gadget).

The teardown suggests that regardless that the Torch 9800 and the iPhone 4 are being offered for a similar value, it costs RIM much less to make the Torch. In different words, RIM may well be making more benefit by selling the Torch 9800 than Apple may well be making via promoting iPhone 4 (16GB fashion).

On the other hand, allow us to now not fail to remember that the BOM comparability is based on the 16GB iPhone four and not the more common 32GB iPhone 4. Although the upper capacity NAND flash memory adds $50 (that is unsure) to Apple's BOM, the company nonetheless stands to make a neat profit - more than likely even more than RIM - through promoting the 32GB iPhone four because it retails for a minimum of $one hundred more.

Additionally there is a sturdy call for for the iPhone 4. Apple sold over 1.7 million iPhone 4s within the first three days of its debut in June, smashing iPhone's earlier sale data, and the instrument is still promoting well, Antennagate notwithstanding.

On the other hand, there is a wholesome demand for the Torch 9800 but can it holiday or even rival iPhone four's gross sales report? Very unlikely.

No surprise, Apple is content with a better BOM than RIM despite the fact that each Torch 9800 and iPhone four are retailing on the same price.
 
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